Post by account_disabled on Mar 4, 2024 4:30:05 GMT -5
The for you to use as benchmarks. I hope these findings help you benchmark your KPIs and gain deeper insights into what you can do to boost conversion. There are a number of unique features to this study Weve divvied the results up into overall travel and retail. Within the retail cohort weve broken out results for our online only retailers and multichannel retailers. The KPIs are distinctly different for the two sets of retailers. Weve conducted a correlation study in which we correlate all the factors of the study with conversion rate and with average order value.
Weve expanded the scope of the study since last time and based on your Greece Mobile Number List comments weve included site speed analysis as well as more info around paths to conversion and assisted conversions. In this post Im going to give you an overview of key takeaways. You can read the full report here. Or grab some quick insights from our infographic here. The average ecommerce conversion rate is .. Retail websites averaged .. twice as well as their multichannel counterparts with compared to .. The travel websites in the study averaged a . conversion rate. It was notable that the travel websites enjoyed higher conversion rates but lower engagement rates than the average retailer. This spiked my curiosity as that just seemed too darn easy for the travel retailers.
After deepdiving the data I found that the committed retail customer would visit the one retail website multiple times on their journey to purchase. On the other hand the travel shopper does a lot of research but on other websites review sites via online travel agents travel bloggers etc. before arriving at the ecommerce website to merely check price and availability before booking. This finding illuminates the fact that the retailer has more influence on its customers journey to purchase than the travel website whos more dependent on an ecosystem of travel websites to warm up the prospect. Average Conversion.
Weve expanded the scope of the study since last time and based on your Greece Mobile Number List comments weve included site speed analysis as well as more info around paths to conversion and assisted conversions. In this post Im going to give you an overview of key takeaways. You can read the full report here. Or grab some quick insights from our infographic here. The average ecommerce conversion rate is .. Retail websites averaged .. twice as well as their multichannel counterparts with compared to .. The travel websites in the study averaged a . conversion rate. It was notable that the travel websites enjoyed higher conversion rates but lower engagement rates than the average retailer. This spiked my curiosity as that just seemed too darn easy for the travel retailers.
After deepdiving the data I found that the committed retail customer would visit the one retail website multiple times on their journey to purchase. On the other hand the travel shopper does a lot of research but on other websites review sites via online travel agents travel bloggers etc. before arriving at the ecommerce website to merely check price and availability before booking. This finding illuminates the fact that the retailer has more influence on its customers journey to purchase than the travel website whos more dependent on an ecosystem of travel websites to warm up the prospect. Average Conversion.