Post by account_disabled on Mar 10, 2024 5:12:20 GMT -5
The invite Request it here Ross Simmonds Keywords Arent Enough How to Uncover Content Ideas Worth Chasing Ross Simmonds was up next and he dug into how you might be creating content wrong if youre building it strictly around keyword research. The methodology we marketers need to remember is Research Rethink Remix. Research Find the channel your audience spends time on. What performs well How can you serve this audience Rethink Find the content that your audience wants most. What topics resonate What stories connect Remix.
Measure how your audience responds to the content. Can this be remixed further How Europe Cell Phone Number List can we remix at scale If you use this method and you still arent sure if you should pursue a content opportunity ask yourself the following questions Will it give us a positive ROI Does it fall within our circle of competence Does the benefit outweigh the cost of creation Will it give us shares and links and engagement Thanks Ross for such an actionable session Shannon McGuirk How to Supercharge Link Building with a Digital PR Newsroom Shannon of Aira Digital took the floor with reallife examples of how her team does link building at scale with what she calls the digital PR newsroom. The truth is most of us are still link building like its with planned editorial content.
When we do this were missing out on a ton of opportunity about that can come from reactive editorial and planned reactive editorial. Shannon encouraged us to try tactics that have worked for her team such as Having morning scrum meetings to go over trending topics and find reactive opportunities Staffing your team with both storytellers and story makers content types performed best and using that to inform future work Her talk was so good that she even changed Cyruss mind about link building Not an easy thing to do INCREDIBLE talk by ShannonMcGuirk_ Dont miss her MozCon deck on strategic link building httpst.cofKGDYty Britney Muller BritneyMuller July For free resources.
Measure how your audience responds to the content. Can this be remixed further How Europe Cell Phone Number List can we remix at scale If you use this method and you still arent sure if you should pursue a content opportunity ask yourself the following questions Will it give us a positive ROI Does it fall within our circle of competence Does the benefit outweigh the cost of creation Will it give us shares and links and engagement Thanks Ross for such an actionable session Shannon McGuirk How to Supercharge Link Building with a Digital PR Newsroom Shannon of Aira Digital took the floor with reallife examples of how her team does link building at scale with what she calls the digital PR newsroom. The truth is most of us are still link building like its with planned editorial content.
When we do this were missing out on a ton of opportunity about that can come from reactive editorial and planned reactive editorial. Shannon encouraged us to try tactics that have worked for her team such as Having morning scrum meetings to go over trending topics and find reactive opportunities Staffing your team with both storytellers and story makers content types performed best and using that to inform future work Her talk was so good that she even changed Cyruss mind about link building Not an easy thing to do INCREDIBLE talk by ShannonMcGuirk_ Dont miss her MozCon deck on strategic link building httpst.cofKGDYty Britney Muller BritneyMuller July For free resources.